Seed2Stone Icon Design

Project Outline

I created a new set of icons for Seed2Stone, aiming to support their brand presentation and enhance their visual identity. These icons were designed to reflect the brand’s earthy elegance and handcrafted aesthetic
 

Approach 

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1. Briefed on what the organisation was looking to convey with new icons, and iterated many times through initial sketches to figure out what icons would best, honing in on the appropriate style
    

2. As I continue to refine my drawing abilities, I utilised Midjourney to generate final concept imagery, which I then curated and adapted to align with the brand’s tone and style
    

Challenges

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• I am honing my drawing skills, so figuring out how to utilise other methods like AI to create the ideas I had in my head was a beneficial challenge​

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Results

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• Used on product pages, social posts, newsletters image banks​

 

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