Adoptable Cat Promotion Instagram Carousel

Project Outline

I designed a four-slide Instagram carousel to promote the adoption of Mim, a young tortoiseshell cat at the Etobicoke Humane Society.
 

The carousel highlights Mim's unique quirks, creating an emotional connection that helps her stand out among other adoptable cats​.
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Approach 

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1. Got to know my foster cat and her personality and quirks, and used that background to conceptualise a visual story of her that promoted her positively and honestly so she finds the perfect forever family. 
    

2. Used Canva, as well as Affinity software to edit the photos and incorporated existing organisation branding into the post. 
    

Challenges
 
Animal shelters often have limited time to capture attention on social media. The challenge was to create content that:

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• Encourages users to stop scrolling
   

• Highlights Mim's personality rather than only her appearance
   

• Maintains consistency with the shelter's approachable, welcoming brand
   

• Drives interest in adoption through engaging storytelling
   

Results

I'll update when results of the post become available.